The Syrian al-Jazira region (Upper Mesopotamia) was plagued by drought in the year of 2010, leading to a critical humanitarian crisis, as it had been the prime source of income for over 1.5 million people. Amid utter negligence by Syrian authorities, a group of activists from the heart of the region, established The Street (al-Share') foundation, in February 2010. The foundation launched a media campaign, including photography exhibitions and short movies, portraying the tragic conditions of the people of northeastern Syria.

After a year of field work in drought camps on the Iraqi borders, the Street foundation, prompted by the outbreak of the Syrian uprising, expanded its work area to include the entire Syrian territory. From documenting hunger in drought camps, to documenting an uprising that hunger was a prime cause for, the foundation has come a long way since its beginnings, both in productivity and media tools.

The foundation organizes an annual commemoration on March 15, which marks the anniversary of the uprising. The Street Festivity takes place in several Syrian, Arab and European cities and includes a variety of cultural activities: film screenings, plastic art exhibitions, theater and music.

Another festivity “Our Streets Are Colorful – Syrian Days of Pluralism” was organized by the Street foundation, and took place in Aleppo, Mare', al-Bab and Minbij. The festivity emphasized the importance of Syria's inherent ethnic and religious diversity, through theatrical and musical artworks, in addition to graffiti campaigns.

Today, the foundation is focusing on making documentaries and investigations, that reflects the Syrian reality, and states accurate and detailed information to the Syrian and International public.